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Our methodology
Comparing insurance on AssureCue starts with weights, not impressions. Trust leads the finance score at 40%, with cost counting for 35% and the offer for 25%. Those three inputs decide where each brand lands, so a cheap quote resting on weak trust can still fall below a pricier one.
Trust measures the safety of your money and the strength of the provider behind the policy. Cost measures what you pay. The offer measures the value you receive for that money. Readers who care most about paying less can read the cost weight as a floor and the remainder as the correction.
Two tiers of detail sit behind every comparison. Full reviews set out the reasoning; profiles hold the shorter factual summary. You can move between a quick scan and a longer look without losing any of the figures.
Ordering follows one fixed rule: partners are listed first in every ranking, then by score. Once that first group is set aside, the remaining positions follow the same weighting.
Every figure traces back to where it came from, with official brand pages, regulator registers and other cited sources doing the work. No number appears without a source behind it.
Weights, tiers, ordering and sourcing all stay visible, so each position rests on measurable inputs rather than on a claim about it.
This page explains how AssureCue scores and ranks insurance providers.
What we cover
This site compares personal insurance, business insurance.
What we score
Every insurance provider is scored on a scale of 1 to 10 on the criteria below. The overall score is the weighted average of these criteria.
| Criterion | Weight |
|---|---|
| Cost | 35% |
| Offer | 25% |
| Trust | 40% |
How rankings are ordered
Rankings apply the following priorities in order; a later priority only breaks a tie in the earlier ones:
- Insurance providers with a paid offer serving the current view come before those without one.
- Within each of those groups, insurance providers available in your country come first, followed by those marked unavailable.
- Within each availability group, insurance providers marked as lacking a required licence come after the others.
- Where these priorities tie, affiliate network links come before our own referral or direct partner links.
- Among network offers, an offer explicitly listing your country comes before a broad default offer. Within each of those groups, known expected commission per click comes before unknown values, and higher expected commission comes first. Ties are broken by commission terms (lifetime, revenue share, then per sale or lead) and then higher payout. For referral or direct partner offers, only explicitly listing your country breaks the commercial tie; their payout is not used as expected commission per click.
- Only after all the earlier priorities tie do rated insurance providers come before those marked "not rated yet", followed by higher overall score.
When no country is selected, eligible active offers serving at least one country qualify for the paid group, including offers limited to particular countries. We use the highest recorded expected commission per click across an offer's base value and country values. When a country is selected, its value is used where recorded, otherwise the offer's base value applies.
A insurance provider with a lower score can therefore appear above one with a higher score because of the earlier priorities. Featured cards and sponsor strips sit outside the ranking. A booked placement is labelled "Sponsored"; when none is booked, the featured card shows a partner picked by the commission it pays us, labelled "Featured".
Countries
Global rankings list every relevant insurance provider. When a insurance provider does not accept customers from your country, we mark it and point you to an alternative. Country pages list only insurance providers available in that country.
Sources
Facts come from each insurance provider's own website and documents, public registers, affiliate network listings and other published sources, including independent reviews. Each fact on a page shows its source link and the date we checked it. When a insurance provider publishes no country list, its countries come from its affiliate programme listings, and the page says so. The editorial policy explains how facts are checked.
Keeping it current
Scores change when the facts behind them change. A ranking is published once at least five insurance providers in it are scored, and a insurance provider gets a review page once enough of its key facts are confirmed. Spot a mistake? Write to [email protected].
This page is written by the AssureCue Editorial Team.