Guides and explainers
Business insurance
Business insurance: the company behind the policy
Business insurance comparisons get easier once you read the legal entity, the regulator reference, the home market and the support routes behind each provider, and only then weigh the fees for your account type.
Business insurance
Business Insurance: Cover and Limits Compared
Cover limits differ more between policies than between brands, so compare the amount each insurer publishes against the line of business and the claim it covers.
Business insurance
Business insurance price signals: reading the numbers
Compare business insurance prices, excesses and payment structures across the brands on AssureCue, with the trade-offs each figure hides.
Business insurance
Business insurance: regulation and registers
Which business insurers, brokers and managing general agents sit under which regulator, and how to check a register reference before you compare cover or price.
Business insurance
Business insurance: safety and regulation
Business insurance buyers can check who underwrites the policy, read the regulator reference behind a quote and weigh it against price in the AssureCue rankings.
Breakdown cover
How to choose breakdown cover: prices, excess and claims
Breakdown cover differs in the tier you buy, the excess you keep, the limit per claim and who you deal with when the vehicle stops, so compare those four things in that order before you compare price.
Business insurance
How to choose business insurance
A step-by-step way to compare business insurance on price, cover levels, licence status and how claims are handled.
Car insurance
How to choose car insurance
A practical way to narrow a car insurance shortlist by checking who sells motor cover, what the starting premium really covers, which regulator holds the licence and how claims are routed.
Health insurance
How to choose health insurance: a step-by-step comparison guide
Health cover differs most in who sells it, which entity owes the payout, what it costs each month and who answers a claim, so compare those four answers in that order.
Life insurance
How to choose life insurance
Compare life insurance providers section by section on entry cost, who can hold a policy, what sits behind the contract and how claims are handled.
Pet insurance
How to choose pet insurance: what to compare and in what order
Pet quotes sit inside a wide price span, so the way to choose well is to work through the starting premium, the company and licence behind it, the payment terms and the written limits in that order.
Travel insurance
How to choose travel insurance: a section by section guide
Choose travel insurance by working through cover limit, starting price, licence and claims channels in the same order for every name, then read the reviews with those gaps in mind.
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How claims handling shapes a personal insurance choice
The routes a provider accepts for a claim tell you far more about day to day value than the headline premium, so here is how to read those channel lists and compare them.
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The company behind your personal insurance
The legal entity, licence, home country, founding year and support routes behind each insurer, laid out as a repeatable checklist for weighing who stands behind the price you are quoted.
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Cover and limits: how far each policy actually pays
A section by section guide to reading cover limits, renewal wording, eligibility lines and product breadth across personal insurers, with the trade-offs spelled out brand by brand.
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Price signals in personal insurance: fees, excess and payment terms
The starting premium, the excess and the payment term are the three signals that tell you what a personal insurance policy will really cost, and each one only makes sense read against the account type it applies to.
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Personal insurance regulation: reading the registers behind a policy
Regulators, licence numbers and company types tell you who stands behind a policy, and this is how to check those entries across the brands in this comparison before you weigh cost.
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Insurance Safety and Regulation: How to Check Who Stands Behind Your Policy
Safety of an insurance policy starts with knowing whether a brand is an insurer, a broker or a comparison site, and which regulator holds it to account.