Updated September 28, 2026
What is Audience?
In short
The kind of customer a product is built for, from expats new to a country to older travellers.
An audience is the group a product is designed for. Providers often build a product around a single group rather than the general public. 10Life targets expats in Hong Kong, and its plans are shaped for people who have moved there. 1Cover, Absa, 1st Insurance and Acceptance Insurance all name seniors in their ranges, with policy wording, medical checks and pricing adjusted for that group.
Sources
- 1stinsuranceseychelles.com, checked September 26, 2026
- 10life.com, checked September 26, 2026
- 1cover.com.au, checked September 26, 2026
- absa.co.za, checked September 26, 2026
- acceptance.com, checked September 26, 2026