Lassie review
Updated September 28, 2026 · AssureCue Editorial Team · Facts checked September 26, 2026
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Our verdict
Lassie is a Swedish pet cover broker rather than an insurer, so claims are handled by the insurer behind each policy. It suits owners who pay monthly and cover pets whose age runs from 6 weeks, no upper age limit, with the pet ranking median starting price of €8.88 as the market yardstick.
Key facts
- Best for
- Pet owners who pay monthly, cover pets of any age and want a broker to place the policy.
- Insurance types
- Pet (Source, checked September 26, 2026)
- Provider type
- Broker (Source, checked September 26, 2026)
- Monthly payments
- Yes
- Excess from
- €0 (Source, checked September 26, 2026)
- Cover limit
- 160 000 SEK per year (Gold veterinary care insurance) (Source, checked September 26, 2026)
- Claims channels
- App, Email, Direct settlement (Source, checked September 26, 2026)
- Age range
- from 6 weeks, no upper age limit (Source, checked September 26, 2026)
- Legal entity
- Lassie AB (Source, checked September 26, 2026)
- Headquarters
- Sweden (Source, checked September 26, 2026)
- Founded
- 2020 (Source, checked September 26, 2026)
- Support channels
- Email, Chat, Phone, Help-centre (Source, checked September 26, 2026)
- Pricing model
- Monthly
- Official website
- lassie.co
Apps and profiles
- Get the app
- Google Play
- Elsewhere
- TrustpilotLinkedInapps.apple.com
Pros and cons
Pros
- Cover starts from 6 weeks, no upper age limit, so a young pet can be insured early and an older pet stays eligible as it ages.
- Claims run through app, email and direct settlement, and direct settlement lets the vet bill the insurer rather than the owner paying and claiming later.
- The Gold veterinary care level sets a yearly treatment ceiling of 160 000 SEK per year (Gold veterinary care insurance).
- Listed with Finansinspektionen under licence 58940, so the regulatory status is traceable in the public company register.
Cons
- Pet cover is the only line in pet, so any other policy needs a separate provider.
- Lassie is a broker, so claims are settled by the insurer behind the policy rather than by Lassie.
- Monthly is the only payment model in monthly, so an annual payment option is not offered.
Who it suits
- Pet owners who would rather settle the cost each month than pay for a full period up front.
- Owners of puppies and older pets, since cover starts from 6 weeks, no upper age limit and pets stay eligible as they age.
- People comfortable with a broker placing the policy, as Lassie is a broker and does not write the cover itself.
Who should look elsewhere
- Households wanting pet cover next to home, auto or renters cover, since Good Sam Insurance Agency lists those lines in auto, home and renters.
- Owners who want dental or motorcycle cover compared alongside pet, since ComparaJa lists those lines in auto, life and health.
How your money is protected
Lassie is a broker, so it places pet cover with insurers rather than writing the policy itself, which means the insurer named on the policy is the party that pays claims. The business is listed with Finansinspektionen in Sweden under licence 58940, so its regulatory status can be checked in the register.
The company behind it
The legal entity is Lassie AB, headquartered in Sweden and founded in 2020. Supervision in Sweden runs through Finansinspektionen, where the business is listed under licence 58940. Owners reach the team on email, chat and phone, covering email, chat, phone and a help centre, so urgent questions and routine policy queries share the same route.
How Lassie compares
8.9 vs 8.6
8.9 vs 9.4
8.9 vs 9.4
8.9 vs 9.4
8.9 vs 9.4
8.9 vs 8.8
8.9 vs 8.7
8.9 vs 9.0
8.9 vs 9.4
8.9 vs 9.3
8.9 vs 8.9
8.9 vs 8.9
8.9 vs 8.9
8.9 vs 9.3- 8.9 vs 9.3
8.9 vs 9.3Max Life Insurance
8.9 vs 9.3
8.9 vs 9.3
8.9 vs 9.3
8.9 vs 9.2
8.9 vs 9.2
8.9 vs 9.2
8.9 vs 9.2
8.9 vs 9.2
8.9 vs 9.2- 8.9 vs 9.1
8.9 vs 9.1
8.9 vs 9.1
8.9 vs 8.9
8.9 vs 8.9
8.9 vs 8.8
8.9 vs 8.8
8.9 vs 8.6- 8.9 vs 8.4
- 8.9 vs 8.2
Protegetuviaje
Allianz Travel Insurance Hong Kong
Tune Protect Thailand
Starr Travelead
Fubon Life Hong Kong
Universal Assistance
e-Insure Taiwan
Bao Minh
AXA BE
Bezpieczny.pl
mtu24
Where Lassie is available
- Licence in Sweden
- Finansinspektionen (58940), checked September 26, 2026
- Licence in Germany
- Industrie- und Handelskammer fur Berlin, checked September 26, 2026
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does pet cover cost with Lassie?+
The excess starts at €0 on dog health insurance. Across the pet ranking the median starting price is €8.88, with the upper quartile reaching €32.43. Cost therefore moves with breed, age and the cover level chosen.
Is Lassie an insurer or a broker?+
Lassie is a broker, so it places cover with insurers rather than carrying the risk itself. The insurer named on the policy is the party that settles the claim, while Lassie handles the arrangement around it.
Who regulates Lassie and where is it registered?+
The business is supervised in its home market of SE by Finansinspektionen, and it appears in the company register under licence 58940. The legal entity behind the service is Lassie AB, so the licence traces to a named company.
How do I make a claim?+
Claims run through app, email and direct settlement. A claim can be started in the app, sent by email or settled directly with the vet, so the vet bills the insurer rather than the owner paying upfront.
Can I pay monthly?+
Monthly payments are available, and monthly lists monthly as the payment model. That suits owners who would rather spread the cost across the year than settle a full period in a single payment.
What age can my pet be at?+
Cover starts from 6 weeks, no upper age limit. A young pet can be insured early and an older animal stays eligible, so cover does not need moving as the pet ages, though the premium reflects the age at the start.
How do I get help with a policy?+
Support runs on email, chat and phone. Email, chat, phone and a help centre are all available, so urgent questions reach a person while routine matters such as waiting periods are answered in the help centre.
How much does the vet cover pay out?+
The Gold veterinary care level sets a yearly treatment ceiling of 160 000 SEK per year (Gold veterinary care insurance). Vet bills follow the treatment given, so that figure caps the policy year rather than each individual claim submitted.
Sources
- de.lassie.co/en/dog-insurance/dog-health-insurance checked September 26, 2026
Backs: Excess from
“The OP insurance and full health insurance can be purchased with either 40%, 20% deductible or 0%”
- de.lassie.co/en/imprint checked September 26, 2026
Backs: Headquarters, Legal entity
“Registered office: Stockholm/Sweden, company register number 559268-8310”
- fi.se/sv/vara-register/foretagsregistret/details checked September 26, 2026
Backs: Licences
- lassie.co/faq checked September 26, 2026
Backs: Age range, Claims channels, Provider type, Insurance types, Pricing model
“you can buy from when the puppy or kitten is six weeks old ... there is no upper age limit”
- lassie.co/hundforsakring checked September 26, 2026
Backs: Cover limit, Support channels
“Gold: Coverage 160 000 kr/year”
- lassie.co/om-oss checked September 26, 2026
Backs: Founded
“Together they started building Lassie in Stockholm 2020.”
Compiled from 7 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Premium from.
Lassie
Pet owners who pay monthly, cover pets of any age and want a broker to place the policy.