Updated September 29, 2026 · AssureCue Editorial Team
Admiral Group vs Emergency Assist
Admiral Group vs Emergency Assist: the differences
| Compare |  Admiral Group |  Emergency Assist |
|---|---|---|
| Insurance types | Auto, Home, Renters, Landlord, Travel, Pet, Van, Breakdown, Home emergency | Breakdown, Van, Motorcycle |
| Provider type | Insurer | Broker |
| Excess from | £99 | £0Lower |
| Claims channels | Online, Phone | Phone, Email |
| Premium from | Not confirmed | £19.32 |
| Cover limit | Up to 10,000 GBP vet fee cover (Lifetime pet insurance) | Not confirmed |
Same on both: Monthly payments (Yes).
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Key differences
- Admiral Group scores higher overall: 9.2 vs 8.7.
- Founded is lower at Admiral Group: 1993 vs 2017.
- Excess from is lower at Emergency Assist: £0 vs £99.
- Insurance types: only Admiral Group offers Auto, Home, Renters.
- Insurance types: only Emergency Assist offers Motorcycle.
- Claims channels: only Admiral Group offers Online.
- Claims channels: only Emergency Assist offers Email.
- Support channels: only Admiral Group offers Chat, Email.
Our verdict on each
Admiral Group
Admiral Group suits UK households that want one insurer across car, home, renters, travel, pet, van and breakdown cover, and it is an insurer rather than a broker. Pet excess starts at £99, so cheaper monthly premiums carry a real cost at claim time.
Emergency Assist
Emergency Assist suits drivers, riders and van owners seeking breakdown protection with the option to pay in instalments. Premiums start at £19.32 for cover that stays focused on roadside needs, with claims and support arranged for straightforward help when disruption hits.
Score breakdown
| Area | Admiral Group | Emergency Assist |
|---|---|---|
| Cost | 8.9Pet excess starts at £99 on a monthly plan. | 9.1HigherCost reflects excess of £0 at point of claim. |
| Offer | 9.4Higher | 8.6Offer centres on breakdown, van and motorcycle for roadside needs. |
| Trust | 9.4Higher | 8.5Trust rests on 579333 authorisation. |
Choosing between them
Pick Admiral Group if offer and trust matter most.
Pick Emergency Assist if excess from matter most.
Feature by feature
| Insurance types | Admiral Group | Emergency Assist |
|---|---|---|
| Auto | Yes | No |
| Home | Yes | No |
| Renters | Yes | No |
| Travel | Yes | No |
| Pet | Yes | No |
| Motorcycle | No | Yes |
| Van | Yes | Yes |
| Breakdown | Yes | Yes |
| Landlord | Yes | No |
| Home emergency | Yes | No |
Licences and countries
| Country | Admiral Group | Emergency Assist |
|---|---|---|
| United Kingdom | Financial Conduct Authority 311649 | Financial Conduct Authority 579333 |
Available in 1 country for both.
How they place
| Ranking | Admiral Group | Emergency Assist |
|---|---|---|
| Car insurance | 100 of 394 | 33 of 394 |
| Van insurance | 10 of 38 | 4 of 38 |
| Breakdown cover | 18 of 53 | 5 of 53 |
Every fact side by side
| Fact | Admiral Group | Emergency Assist |
|---|---|---|
| Audience | Seniors | Not confirmed |
| Pricing model | Monthly | Monthly |
| Legal entity | EUI Limited (Reg No: 02686904) | Emergency Assist Ltd |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 1993Lower | 2017 |
| Support channels | Phone, Chat, Email, Help centreCovers more | Phone, Help centre |
Where each stands against the rest
| Fact | Admiral Group | Emergency Assist | Median |
|---|---|---|---|
| Premium from | Not confirmed | £19.32above the median | £7.95 |
| Excess from | £99above the median | £0below the median | £25 |
Median across 51 listed insurance providers.
Pros and cons
Admiral Group
Pros
- Covers auto, home and renters under one roof, so several policies can sit with one provider
- Pet vet fee cover is Up to 10,000 GBP vet fee cover (Lifetime pet insurance) on lifetime pet insurance
- Support runs through phone, chat and email, and car claims start on online and phone
Cons
- Monthly payments are the only pricing model, so there is no annual alternative shown
- The lowest pet excess starts at £99, which leaves the first part of a bill to you
- Claims on car cover run on online and phone, a narrower set than the phone, chat and email used for help
Emergency Assist
Pros
- Premiums start at £19.32 on a monthly basis
- Monthly payments available with support via phone and help centre
- Claims contact through phone and email for direct help
Cons
- Support runs on phone and help centre only
- Claims run through phone and email only
Who each suits
Admiral Group
Who it suits
- Seniors, who are a named audience for the brand
- Pet owners wanting lifetime vet fee cover of Up to 10,000 GBP vet fee cover (Lifetime pet insurance)
- Households buying car, home and renters cover from one insurer
Who should look elsewhere
- Drivers who want a broker to place their cover rather than an insurer
- Pet owners who want low excess policies
- Anyone needing health, life or motorcycle lines, which sit outside auto, home and renters
Emergency Assist
Who it suits
- Drivers seeking phone based breakdown help
- Van and motorcycle owners wanting monthly terms
- Shoppers comfortable buying through a broker
Who should look elsewhere
- Shoppers wanting Hiscox for a different premium starting at $29.16
- Shoppers wanting andsafe for a different premium starting at €3.63
Current offers
Admiral Group
Current offer
Discount code
10% off travel insurance: 10% off
Buy a travel policy through the Admiral website and use the code ADM003 at checkout
Source, checked September 26, 2026
First period offer
12 months for the price of 10 (pet insurance): 12 months cover for the price of 10
Already an Admiral customer buying a first pet insurance policy
Source, checked September 26, 2026
Bonus
15% MultiPet discount: 15% off each pet
More than one pet insured on the same policy living in the same household
Source, checked September 26, 2026
Bonus
MultiCover discount: Discount for each additional policy
Insure more than one home, car, van or rental property in one MultiCover policy
Source, checked September 26, 2026
Country by country
| Country | Admiral Group | Emergency Assist |
|---|---|---|
| United Kingdom | Yes | Yes |
Questions about each
Admiral Group
What kind of company is Admiral Group?+
Admiral Group is an insurer, which means cover is written by the company itself rather than passed to another insurer through a broker. The legal entity behind the policies is EUI Limited (Reg No: 02686904), based in the United Kingdom.
Is Admiral Group regulated in the UK?+
Yes. Admiral Group holds a Financial Conduct Authority licence, listed as 311649. The company has traded since 1993 under that registration.
Emergency Assist
How much does Emergency Assist breakdown cover cost?+
Premiums start at £19.32 for Saver breakdown cover. The plan is sold on a monthly basis, with Monthly payments available to spread the cost. Exact pricing depends on vehicle and cover selected, so check the quote before purchase.
Is there an excess to pay on a claim?+
The Saver plan carries excess of £0, so there is nothing extra to pay toward an approved claim. That structure keeps callouts simple at the roadside. Always confirm the excess wording in the policy documents before relying on cover.