Updated September 29, 2026 · AssureCue Editorial Team
Admiral Group vs Start Rescue
Admiral Group vs Start Rescue: the differences
| Compare |  Admiral Group |  Start Rescue |
|---|---|---|
| Insurance types | Auto, Home, Renters, Landlord, Travel, Pet, Van, Breakdown, Home emergency | Breakdown, Auto, Motorcycle, Van, Home |
| Provider type | Insurer | Broker |
| Excess from | £99 | £0Lower |
| Claims channels | Online, Phone | Phone, Mobile app |
| Premium from | Not confirmed | £31.58 |
| Cover limit | Up to 10,000 GBP vet fee cover (Lifetime pet insurance) | Not confirmed |
Same on both: Monthly payments (Yes).
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Key differences
- Admiral Group scores higher overall: 9.2 vs 8.9.
- Founded is lower at Admiral Group: 1993 vs 1998.
- Excess from is lower at Start Rescue: £0 vs £99.
- Insurance types: only Admiral Group offers Renters, Landlord, Travel.
- Insurance types: only Start Rescue offers Motorcycle.
- Claims channels: only Admiral Group offers Online.
- Claims channels: only Start Rescue offers Mobile app.
- Support channels: only Admiral Group offers Chat, Email.
Our verdict on each
Admiral Group
Admiral Group suits UK households that want one insurer across car, home, renters, travel, pet, van and breakdown cover, and it is an insurer rather than a broker. Pet excess starts at £99, so cheaper monthly premiums carry a real cost at claim time.
Start Rescue
Start Rescue suits drivers and riders in the UK who want one monthly policy for a car, motorbike, van or home plus roadside help. Entry cover starts at £31.58 a year with an excess from £0, though it is a broker rather than the risk carrier itself.
Score breakdown
| Area | Admiral Group | Start Rescue |
|---|---|---|
| Cost | 8.9Pet excess starts at £99 on a monthly plan. | 9.1HigherEntry price is £31.58, excess starts at £0, and monthly payments are available. |
| Offer | 9.4Higher | 8.7 |
| Trust | 9.4Higher | 9.0 |
How they place
| Ranking | Admiral Group | Start Rescue |
|---|---|---|
| Car insurance | 99 of 375 | 227 of 375 |
| Home insurance | 84 of 273 | 208 of 273 |
| Van insurance | 10 of 38 | 27 of 38 |
| Breakdown cover | 18 of 53 | 44 of 53 |
Pick Admiral Group if, pick Start Rescue if
Pick Admiral Group if offer and trust matter most.
Pick Start Rescue if excess from matter most.
Where each is licensed and available
| Country | Admiral Group | Start Rescue |
|---|---|---|
| United Kingdom | Financial Conduct Authority 311649 |
Available in 1 country for both.
What we checked
Admiral Group
- admiral.com: 12 facts, checked September 26, 2026
Start Rescue
- startrescue.co.uk: 11 facts, checked September 26, 2026
Every fact side by side
| Fact | Admiral Group | Start Rescue |
|---|---|---|
| Audience | Seniors | Not confirmed |
| Pricing model | Monthly | Monthly |
| Legal entity | EUI Limited (Reg No: 02686904) | Call Assist Limited |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 1993Lower | 1998 |
| Support channels | Phone, Chat, Email, Help centreCovers more | Phone, Help centre |
Where each stands against the rest
| Fact | Admiral Group | Start Rescue | Median |
|---|---|---|---|
| Premium from | Not confirmed | £31.58highest quarter | £8.98 |
| Excess from | £99above the median | £0below the median | £25 |
Median across 56 listed insurance providers.
Pros and cons
Admiral Group
Pros
- Covers auto, home and renters under one roof, so several policies can sit with one provider
- Pet vet fee cover is Up to 10,000 GBP vet fee cover (Lifetime pet insurance) on lifetime pet insurance
- Support runs through phone, chat and email, and car claims start on online and phone
Cons
- Monthly payments are the only pricing model, so there is no annual alternative shown
- The lowest pet excess starts at £99, which leaves the first part of a bill to you
- Claims on car cover run on online and phone, a narrower set than the phone, chat and email used for help
Start Rescue
Pros
- Cover starts at £31.58 a year, with an excess from £0 on the entry tier.
- Monthly payments are available, so cover runs alongside a monthly budget rather than a single annual charge.
- A single range covers breakdown, auto, motorcycle, van and home policies, so one provider can hold a multi vehicle household.
Cons
- The £31.58 entry price sits well above the site median of €8.37 and the breakdown cover median of €23.33.
- Start Rescue is a broker, so the policy sits with an insurer elsewhere rather than with the name on the paperwork.
- Support runs on phone and help centre only, with no other listed route for account questions.
Who each suits
Admiral Group
Who it suits
- Seniors, who are a named audience for the brand
- Pet owners wanting lifetime vet fee cover of Up to 10,000 GBP vet fee cover (Lifetime pet insurance)
- Households buying car, home and renters cover from one insurer
Who should look elsewhere
- Drivers who want a broker to place their cover rather than an insurer
- Pet owners who want low excess policies
- Anyone needing health, life or motorcycle lines, which sit outside auto, home and renters
Start Rescue
Who it suits
- UK households wanting one monthly policy across a car, motorbike, van or home
- Drivers who would rather pay monthly than commit to an annual premium
- Anyone who wants vehicle cover and breakdown help on a single policy
Who should look elsewhere
- Readers wanting the lowest entry price, since Good Sam Insurance Agency covers a much wider set of categories
- Those who want an insurer rather than a broker, so the risk sits closer to the cover provider
- Buyers shopping on a breakdown-only budget who will find the entry premium steep against the category median
Current offers
Admiral Group
Current offer
Discount code
10% off travel insurance: 10% off
Buy a travel policy through the Admiral website and use the code ADM003 at checkout
Source, checked September 26, 2026
First period offer
12 months for the price of 10 (pet insurance): 12 months cover for the price of 10
Already an Admiral customer buying a first pet insurance policy
Source, checked September 26, 2026
Bonus
15% MultiPet discount: 15% off each pet
More than one pet insured on the same policy living in the same household
Source, checked September 26, 2026
Bonus
MultiCover discount: Discount for each additional policy
Insure more than one home, car, van or rental property in one MultiCover policy
Source, checked September 26, 2026
Start Rescue
Current offer
Discount code
Multi-car breakdown cover discount: 10%
Applies when you cover two or more vehicles on a vehicle breakdown policy; discount applied automatically at checkout. European cover is not available for Continuous Monthly Breakdown Cover.
Source, checked September 26, 2026
Discount code
Key Worker and Student Discounts
Discount verified through GoCertify
Source, checked September 26, 2026
Country by country
| Country | Admiral Group | Start Rescue |
|---|---|---|
| United Kingdom | Yes | Yes |
Questions about each
Admiral Group
What kind of company is Admiral Group?+
Admiral Group is an insurer, which means cover is written by the company itself rather than passed to another insurer through a broker. The legal entity behind the policies is EUI Limited (Reg No: 02686904), based in the United Kingdom.
Is Admiral Group regulated in the UK?+
Yes. Admiral Group holds a Financial Conduct Authority licence, listed as 311649. The company has traded since 1993 under that registration.
Start Rescue
How much does Start Rescue cover cost?+
Entry cover starts at £31.58 a year, with monthly payments available so the premium can be spread rather than paid in one block. That entry figure sits above the site median of €8.37 and above the €23.33 median for breakdown cover. Start Rescue ranks at position 193 of 252 on this premium.
Is there an excess to pay on Start Rescue policies?+
The excess starts at £0, which is the lowest point on the range rather than the whole figure. Anything above that sits with the policy tier you pick, so the excess and the premium move together. Check the wording on the quote for the vehicle or home you are insuring, because the amount you would pay on a claim is set there.