King Price review

Updated September 28, 2026 · AssureCue Editorial Team · Facts checked September 26, 2026

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Our verdict

King Price suits South African households and drivers who want a low starting premium and monthly payments in one place. It carries 5.1 overall, held back by an excess that starts at ZAR 5,000 on its one-rand tier.

Key facts

Best for
South African personal lines buyers who want many policies on a monthly model with a very low entry price.
Premium from
ZAR 1 (Source, checked September 26, 2026)
Insurance types
Auto, Home, Renters, Life, Motorcycle, Gadget, Breakdown (Source, checked September 26, 2026)
Provider type
Insurer (Source, checked September 26, 2026)
Monthly payments
Yes (Source, checked September 26, 2026)
Excess from
ZAR 5,000 (Source, checked September 26, 2026)
Claims channels
Online, App, Phone, Whatsapp (Source, checked September 26, 2026)
Legal entity
King Price Insurance Company Ltd (Source, checked September 26, 2026)
Headquarters
South Africa (Source, checked September 26, 2026)
Founded
2012 (Source, checked September 26, 2026)
Support channels
Phone, Chat, Help-centre (Source, checked September 26, 2026)
Pricing model
Monthly
Official website
kingprice.co.za

Business insurance

Provider type
Insurer (Source, checked September 26, 2026)
Premium from
ZAR 1 (Source, checked September 26, 2026)
Excess from
ZAR 5,000 (Source, checked September 26, 2026)
Monthly payments
Yes (Source, checked September 26, 2026)
Legal entity
King Price Insurance Company Ltd (Source, checked September 26, 2026)
Headquarters
South Africa (Source, checked September 26, 2026)
Founded
2012 (Source, checked September 26, 2026)
Support channels
Phone, Chat, Help-centre (Source, checked September 26, 2026)

Apps and profiles

Get the app
Google Play
Elsewhere
WikidataWikipediaXLinkedInhellopeter.com

Pros and cons

Pros

  • Cover starts at ZAR 1 on a monthly model, one of the lowest entry points among the brands on these pages
  • An insurer rather than a broker or comparison site, so the contract sits with King Price Insurance Company Ltd
  • Covers auto, home and renters, so car, home, renters, life, motorcycle, gadget and breakdown sit with one provider
  • Claims can be started on online, app and phone, which is wider than phone, chat and help centre covers
  • Two Financial Services Conduct Authority registrations, one for short-term and one for long-term business

Cons

  • The excess starts at ZAR 5,000, so smaller claims are left with the household
  • Support runs on phone, chat and help centre only, with no email route listed for policy questions
  • Life cover sits with the long-term registration only, so it is a separate product from the short-term lines
  • Good Sam Insurance Agency lists auto, home and renters, a wider set of personal lines for buyers who want health, travel and pet cover in the same place
King Price

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Scored 9.1 / 10 by AssureCue.

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Who it suits

  • South African households bundling car, home, renters, gadget and breakdown cover on a monthly model
  • Drivers who want to start at a very low premium and add cover later
  • Renters and gadget owners who want contents and device cover from the same insurer

Who should look elsewhere

  • Buyers who want a low excess, since the excess starts at ZAR 5,000
  • Buyers who want health, travel or pet cover, which Good Sam Insurance Agency lists in auto, home and renters
  • Anyone needing a provider with an email support channel, since phone, chat and help centre covers phone, chat and a help centre

Safety and regulation

King Price is an insurer, so the cover is underwritten by the company you pay rather than placed through a broker or a comparison site. It is registered with the Financial Services Conduct Authority in South Africa in two capacities: as a registered financial services provider for short-term insurance under FSP 43862, and as a registered financial services provider for long-term insurance under FSP 47235. The two registrations matter for how money sits with you. Short-term lines such as car, home and breakdown are written under the short-term registration, while life cover is written under the long-term registration. Two registers means the regulator supervises both halves of the book, and it gives a place to check the firm before you sign. One caveat to hold in mind: the cover you buy is a contract with King Price, so a claim is settled by the insurer itself, not by a third party administrator.

What cover costs

Entry pricing is the pitch. Cover starts at ZAR 1 on the monthly tier, which is the lowest floor among the personal lines brands on these pages, and the monthly model means the premium is spread across the year rather than paid in one block. The figure to read alongside it is the excess, which starts at ZAR 5,000. An excess is the part of a claim you pay yourself, so a policy priced at the entry premium carries ZAR 5,000 of cost before the insurer pays anything. The two numbers belong together: ZAR 1 gets a policy onto the book, and ZAR 5,000 decides how much a claim leaves you with. Monthly payments are available, so the cash outlay is spread rather than front loaded, which matters most when money is tight. Worth weighing is how a low premium plus a high excess compares with a higher premium and a lower excess, since the second can cost less over a full claim.

Who runs it

The contract is with King Price Insurance Company Ltd, a South African insurer headquartered in South Africa and operating since 2012. Support runs on phone, chat and help centre, so help comes by phone, by live chat or through the help centre rather than by email. The regulatory side matches the size of the operation: a Financial Services Conduct Authority registration as a short-term insurer under FSP 43862 and a further registration as a long-term insurer under FSP 47235. Two registrations mean one company writes both annual and long-dated personal lines. For a household holding several policies, the practical point is that cover across auto, home and renters comes from a single named insurer rather than a panel of providers.

How King Price compares

Where King Price is available

Available
Namibia, South Africa
Licence in South Africa
Financial Services Conduct Authority (FSCA), registered financial services provider, short-term insurer (FSP 43862), checked September 26, 2026
Licence in South Africa
Financial Services Conduct Authority (FSCA), registered financial services provider, long-term insurer (FSP 47235), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

What does cover cost at King Price?+

Cover starts at ZAR 1 on the monthly tier, which is the entry price rather than a typical quote for a household with several assets. Read it alongside the excess, which starts at ZAR 5,000, because that is the amount you would pay toward a claim before the insurer contributes. A low premium with a high excess can cost more overall than a higher premium with a low excess.

Is King Price regulated?+

Yes. It is registered with the Financial Services Conduct Authority in South Africa as a registered financial services provider for short-term insurance under FSP 43862. It holds a second registration for long-term insurance under FSP 47235, which is what covers the life product.

Can I pay monthly instead of yearly?+

Monthly payments are available, and the model is built around monthly billing. That means the premium is spread across the year instead of paid as one amount, which spreads the cash outlay across the year rather than concentrating it. It suits buyers whose income arrives monthly or who want to keep cover running through a tight month.

How do I make a claim?+

Claims can be started on online, app and phone, which covers online, the app, phone and WhatsApp. That is a wider set of routes than the general support channels, so you can log a claim on the channel you are most comfortable with. If you use the app, keep photos of the damage and your policy details handy before you call.

What kinds of cover does King Price sell?+

The product list covers auto, home and renters. That means a household can place car, home, renters, life, motorcycle, gadget and breakdown cover with the same provider, rather than splitting contents, vehicle and device cover across separate insurers. Health, travel and pet cover sit outside this list.

How do I get help with a policy question?+

Support runs on phone, chat and help centre, so you reach the company by phone, by live chat or through the help centre. Phone is the most direct route for anything urgent, and the help centre is there for reading policy wording before you sign. Email is not listed as a support route, so keep written questions for the chat or phone channel.

Who is the contract actually with?+

Your cover is with King Price Insurance Company Ltd, an insurer rather than a broker or a comparison site. Being the insurer itself means the company that takes your premium is the company that pays the claim. It is headquartered in South Africa and has been operating since 2012.

Which alternatives offer a wider range of personal lines?+

Good Sam Insurance Agency lists auto, home and renters, which adds health, travel and pet cover to the car, home, renters, life and motorcycle lines. If you want those extra categories from a single provider, that is the wider set to look at. King Price concentrates on auto, home and renters instead.

Sources

Compiled from 5 source pages, checked September 26, 2026. We did not open an account.

King Price

King Price

South African personal lines buyers who want many policies on a monthly model with a very low entry price.

9.1/10See alternatives

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