American Family review
Updated September 28, 2026 · AssureCue Editorial Team · Facts checked September 26, 2026
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Our verdict
American Family is a US mutual insurer covering auto, home, life, health, motorcycle and travel under one roof, founded in 1927. It suits households that want several policies from a single provider and prefer phone support, since phone lists phone only.
Key facts
- Best for
- Households wanting auto, home and life cover from one US mutual insurer.
- Insurance types
- Auto, Home, Life, Health, Motorcycle, Travel (Source, checked September 26, 2026)
- Provider type
- Insurer (Source, checked September 26, 2026)
- Legal entity
- American Family Mutual Insurance Company, S.I. (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 1927 (Source, checked September 26, 2026)
- Support channels
- Phone (Source, checked September 26, 2026)
- Official website
- amfam.com
Pros and cons
Pros
- Six personal lines in one place, auto, home and life, so a multi policy household can deal with a single provider
- An insurer rather than a broker, insurer, which means policies sit with the company that pays the claims
- Support runs on phone, so claims and changes are handled by phone
- A long operating history, founded in 1927, under American Family Mutual Insurance Company, S.I.
Cons
- Support runs on phone only, with no email or online help route listed
- Cover is limited to auto, home and life, so renters, pet and landlord policies sit elsewhere
- Policies come from a US provider, which suits readers shopping in that market rather than elsewhere
Who it suits
- US households bundling auto with home or life cover
- Readers who value a mutual structure and want to deal with the insurer directly
- Motorcycle riders alongside car owners, since both sit in auto, home and life
Who should look elsewhere
- Readers who want email or chat support, because American Family lists phone
- Anyone after renters, pet or landlord cover, which falls outside auto, home and life
- Shoppers outside US looking for locally regulated cover
Who runs it
American Family trades as American Family Mutual Insurance Company, S.I., a mutual company rather than a broker or an aggregator, so cover is underwritten and claimed by the same organisation. It was founded in 1927 and is headquartered in the United States. Personal lines sold are auto, home and life. The practical difference for a reader is the service model: policies are arranged and serviced directly, and support runs on phone, with claims handled by the company that issued the policy.
How American Family compares
9.3 vs 9.4
9.3 vs 9.4
9.3 vs 9.4
9.3 vs 9.4
9.3 vs 8.8
9.3 vs 8.7
9.3 vs 9.0
9.3 vs 9.4
9.3 vs 9.3
9.3 vs 8.9
9.3 vs 8.9
9.3 vs 8.9
9.3 vs 9.3
9.3 vs 8.6- 9.3 vs 9.3
9.3 vs 9.3Max Life Insurance
9.3 vs 9.3
9.3 vs 9.3
9.3 vs 9.3
9.3 vs 9.2
9.3 vs 9.2
9.3 vs 9.2
9.3 vs 9.2
9.3 vs 9.2
9.3 vs 9.2
9.3 vs 9.1
9.3 vs 9.1
9.3 vs 8.9
9.3 vs 8.9
9.3 vs 8.8
9.3 vs 8.8
9.3 vs 8.6- 9.3 vs 8.4
- 9.3 vs 8.2
Fit 2 Trip
Protegetuviaje
Allianz Travel Insurance Hong Kong
Tune Protect Thailand
Starr Travelead
Fubon Life Hong Kong
Universal Assistance
e-Insure Taiwan
Bao Minh
AXA BE
Where American Family is available
- Available
- United States
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does American Family cover?+
American Family sells six personal lines: auto, home and life. The mix spans vehicles, property and longer term protection, so a household can hold more than one policy with the same provider. Lines such as renters, pet and landlord cover are not part of the range.
Is American Family an insurer or a broker?+
It is an insurer, listed as insurer, and trades as American Family Mutual Insurance Company, S.I.. That matters for claims: the company that issues the policy is also the one that assesses and pays the claim, rather than passing the work to a separate intermediary.
How long has American Family been trading?+
The company was founded in 1927 and is headquartered in the United States. A long trading record is useful context for readers weighing how established a provider is, though it says nothing about the price of any individual policy.
How do I contact American Family?+
Support runs on phone, which is phone only in the published record. There is no email or live chat route listed, so claims and policy changes of a kind that others handle in writing will need a call.
Can I hold auto and home cover with the same provider?+
Yes. Both auto and home sit in auto, home and life, alongside life, health, motorcycle and travel. Bundling several of these with one insurer also means dealing with a single set of phone for changes and claims on each policy.
Where does American Family operate?+
The company is based in the United States, and its policies are written for that market. Readers shopping in another country, or wanting cover governed by a different regulator, would need to check locally with an insurer writing in their own market instead.
What kind of company structure does it have?+
It is a mutual, trading as American Family Mutual Insurance Company, S.I., which sets it apart from brokers and comparison sites that simply pass policies to other providers. As a mutual, the policyholder is a member of the company rather than a customer of a sales platform, and claims are paid by the underwriter.
Does American Family sell motorcycle and travel cover?+
Yes, motorcycle and travel are both part of auto, home and life. That lets a rider or a frequent traveller add these lines to an existing auto or home policy with the same provider, rather than moving to a separate specialist.
Sources
- en.wikipedia.org/wiki/American_Family_Insurance checked September 26, 2026
Backs: Provider type, Founded, Insurance types
“American private mutual company ... It focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage”
- newsroom.amfam.com/fast-facts checked September 26, 2026
Backs: Headquarters, Legal entity, Support channels
“American Family's National Headquarters is located at 6000 American Parkway, Madison, Wisconsin, 53783.”
Compiled from 2 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Premium from, Monthly payments.
American Family
Households wanting auto, home and life cover from one US mutual insurer.