Axo Group review

Updated September 28, 2026 · AssureCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Axo Group is a comparison site rather than an insurer, so a single application returns several providers to compare for car cover. It suits drivers who want to set their own terms, with starting premiums from SEK 451 and quotes from several insurers in one place.

Key facts

Best for
Car insurance shoppers who want several quotes from one application and the freedom to choose.
Premium from
SEK 451 (Source, checked September 26, 2026)
Provider type
Comparison site (Source, checked September 26, 2026)
Legal entity
Zmarta Försäkring AB (Source, checked September 26, 2026)
Headquarters
Norway (Source, checked September 26, 2026)
Founded
2008 (Source, checked September 26, 2026)
Support channels
Phone, Email, Help-centre (Source, checked September 26, 2026)
Official website
axogroup.com

Apps and profiles

Elsewhere
Trustpilot

Pros and cons

Pros

  • A comparison site by nature, so one application returns several providers side by side instead of one recommended policy.
  • Registered with Finansinspektionen, the Swedish Financial Supervisory Authority, as a registered insurance distributor in Sweden, so the intermediary role sits under a named regulator.
  • Support runs on phone, email and help centre, covering phone, email and a help centre for quotes and existing policies.
  • Founded in 2008 and headquartered in Norway, with Zmarta Försäkring AB as the Swedish legal entity behind the service.

Cons

  • It is a comparison site and not an insurer, so the cover, the price and any claim belong to whichever provider you pick.
  • The cost score reads 2.2 out of 2.2 and the starting price ranks 196 of 252, which places it towards the back of the price field.
  • Support runs on phone, email and help centre only, so live chat and a community forum are not among the listed channels.

Ready to try Axo Group?

Scored 8.6 / 10 by AssureCue.

See alternatives

Who it suits

  • Drivers in Sweden who would rather set their own terms and compare answers than accept a single recommendation.
  • Shoppers who want the intermediary step handled in one application, with Zmarta Försäkring AB named as the legal entity.
  • People who prefer a regulated distributor, since the service is registered with Finansinspektionen in Sweden.

Who should look elsewhere

  • bunq, with a starting price of €0, suits anyone wanting a free entry point rather than a comparison of providers.
  • Euroasia Insurance, quoting from UZS 60,000, is the pick for buyers in its own market rather than Swedish comparison shoppers.
  • Good Sam Insurance Agency, listed as a broker, suits anyone who wants cover placed through a broker instead of compared across providers.

How Axo Group compares

Where Axo Group is available

Available
Finland, Norway, Sweden
Licence in Sweden
Finansinspektionen (Swedish Financial Supervisory Authority) - registered insurance distributor (registrerad försäkringsdistributör), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

Is Axo Group an insurance company?+

No. Axo Group is listed as a comparison site, and the legal entity behind the service is Zmarta Försäkring AB. Quotes come from other providers, so the policy you accept sits with the insurer named at the point of purchase rather than with Axo Group.

What will car insurance cost through Axo Group?+

Cover is quoted from SEK 451 as a starting figure. On the price comparison Axo Group ranks 196 of 252 brands, and its cost score reads 2.2 out of 2.2, so read the opening premium as a floor rather than a promise.

Who regulates Axo Group?+

Axo Group is registered with Finansinspektionen, the Swedish Financial Supervisory Authority, as a registered insurance distributor in Sweden. That covers the intermediary side, where quotes from several providers are gathered, while the insurer named on a quote answers for its own cover.

Where is Axo Group based?+

The group dates from 2008 and is headquartered in Norway, while the Swedish legal entity behind the comparison service is Zmarta Försäkring AB. The service is operated for the Swedish market, which is where the Finansinspektionen registration sits.

How do I get help from Axo Group?+

Support runs on phone, email and help centre, so phone, email and a self service help centre cover most questions. The listed channels do not include live chat or a community forum, so anything detailed on a live quote is better raised by phone or email.

Who does Axo Group suit?+

It suits drivers in Sweden who want several car insurance quotes from one application and the choice between them. It suits less well anyone who wants a single named insurer relationship, or a broker led placement, since a comparison site sits between the shopper and the insurer.

Sources

  • axogroup.com/en/about-us checked September 26, 2026

    Backs: Founded, Headquarters

    “Since our inception in 2008, we have grown to become one of the largest players in our field across the Nordics.”

  • insplanet.se checked September 26, 2026

    Backs: Provider type, Legal entity, Premium from, Support channels, Licences

    “Insplanet - Zmarta Försäkring AB, Norra Stationsgatan 69, 113 64 Stockholm”

Compiled from 2 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: Insurance types, Monthly payments.

Axo Group

Car insurance shoppers who want several quotes from one application and the freedom to choose.

8.6/10See alternatives

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