Prima Assicurazioni review

Updated September 28, 2026 · AssureCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Prima Assicurazioni suits Italian households wanting car, motorbike, van and home cover arranged by a broker, with monthly payments on every policy. The legal entity Prima Assicurazioni S.p.A. is registered with IVASS under licence A000511660, and the brand was founded in 2014.

Key facts

Best for
A single monthly policy for car, motorbike, van and home cover in Italy.
Insurance types
Auto, Motorcycle, Van, Home (Source, checked September 26, 2026)
Provider type
Broker (Source, checked September 26, 2026)
Monthly payments
Yes (Source, checked September 26, 2026)
Claims channels
Web-portal, App (Source, checked September 26, 2026)
Legal entity
Prima Assicurazioni S.p.A. (Source, checked September 26, 2026)
Headquarters
Italy (Source, checked September 26, 2026)
Founded
2014 (Source, checked September 26, 2026)
Support channels
Help-centre (Source, checked September 26, 2026)
Pricing model
Monthly
Official website
prima.it

Apps and profiles

Elsewhere
WikidataWikipediaLinkedInXTrustpilotyoutube.com

Pros and cons

Pros

  • Car, motorbike, van and home cover listed together (auto, motorcycle and van), all on a monthly model (monthly).
  • Monthly payments across the range (monthly), which spreads the cost of a policy out over the year.
  • Claims can be started in a web portal or an app (web portal and app), so a claim opens on whichever route suits.
  • An IVASS licence (A000511660) and a named legal entity, Prima Assicurazioni S.p.A. (Prima Assicurazioni S.p.A.), so the provider behind the policy is traceable.

Cons

  • Support runs on help centre only, with no phone, email or chat line listed.
  • As a broker (broker), the insurer behind a policy is placed for you rather than named in advance.
  • Cover stops at car, motorbike, van and home (auto, motorcycle and van), so life, health, pet and landlord policies need another provider.
Prima Assicurazioni

Ready to try Prima Assicurazioni?

Scored 8.8 / 10 by AssureCue.

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Who it suits

  • Italian households with a car, motorbike, van and home who want all four arranged through a single broker.
  • Buyers who pay monthly and start claims in a web portal or an app (web portal and app).
  • Drivers who need van cover next to car, motorbike and home, where Euroasia Insurance lists auto, home, travel and gadget (auto, home and travel).

Who should look elsewhere

  • Anyone wanting life, health, pet, renters or landlord cover, which Good Sam Insurance Agency and Hiscox UK list (auto, home and renters, home, renters and landlord).
  • Shoppers who want to talk to someone, since support runs on help centre only.
  • Readers after a provider outside Italy, since the licence is held in Italy (A000511660) and the business is based there (IT).

How your money is protected

Prima is a broker, so cover is arranged on behalf of customers rather than underwritten by Prima on its own account. The business is registered in Italy with IVASS under licence A000511660, which is the register to check before buying or renewing a policy.

How Prima Assicurazioni compares

Where Prima Assicurazioni is available

Available
Italy, Spain, United Kingdom
Licence in Italy
IVASS (A000511660), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

What can I insure with Prima Assicurazioni?+

The range covers car, motorbike, van and home (auto, motorcycle and van). That mix is the reason to look here if a household runs more than one vehicle alongside a property. Life, health, pet and landlord policies sit with other providers.

How do I pay for a policy?+

Monthly payments are available, and monthly is the only model listed (monthly), so a policy does not have to be paid as a single annual sum. It suits drivers and households who would rather set aside a smaller regular amount from each pay period.

Who is the legal entity behind the policy?+

The legal entity is Prima Assicurazioni S.p.A. (Prima Assicurazioni S.p.A.), founded in 2014 and based in Italy (IT). Prima works as a broker (broker), so the policy documents name the insurer that carries the risk rather than Prima itself.

How do I make a claim?+

Claims are started in a web portal or an app (web portal and app), so a claim does not need a phone call. Both routes are listed specifically for claims, and the app suits people who already keep their documents in one place.

What help is there if I have a question?+

Support runs on a help centre only (help centre). No phone, email or chat line is listed, which is the main trade-off here: anyone who prefers to speak to a person should weigh that first, while a help centre suits readers who are happy searching for answers.

Is Prima Assicurazioni regulated?+

Yes. Prima Assicurazioni S.p.A. is listed in Italy's IVASS register under licence A000511660. IVASS is the Italian insurance regulator, and the register entry shows the entity is authorised to trade there, which is the detail to confirm before starting a policy.

What does car cover cost?+

Car cover across the site lists a median starting price of €8.72, with a lower quartile of €3.90 and an upper quartile of €45.49. Prima is a broker, so a quote depends on the insurer it places your cover with and on your own vehicle and driver details.

Sources

Compiled from 3 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: Premium from.

Prima Assicurazioni

Prima Assicurazioni

A single monthly policy for car, motorbike, van and home cover in Italy.

8.8/10See alternatives

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