Purely Pets review
Updated September 29, 2026 · AssureCue Editorial Team · Facts checked September 29, 2026
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Our verdict
Purely Pets suits owners who want pet only cover with monthly payments and support by phone and email. Lifetime limits run to £15,000 per year and eligibility spans 8 weeks - no upper limit, which helps households with older animals seeking continued protection for vet bills.
Key facts
- Best for
- Pet owners seeking lifetime style limits with monthly budgeting
- Insurance types
- Pet (Source, checked September 29, 2026)
- Provider type
- Broker (Source, checked September 29, 2026)
- Monthly payments
- Yes (Source, checked September 29, 2026)
- Cover limit
- £15,000 per year (Source, checked September 29, 2026)
- Claims channels
- Online (Source, checked September 29, 2026)
- Age range
- 8 weeks - no upper limit (Source, checked September 29, 2026)
- Legal entity
- Insurance Factory Ltd (Source, checked September 29, 2026)
- Headquarters
- United Kingdom (Source, checked September 29, 2026)
- Support channels
- Email, Phone, Help-centre (Source, checked September 29, 2026)
- Pricing model
- Monthly
- Official website
- purelypetsinsurance.co.uk
Apps and profiles
- Elsewhere
- WikidataTrustpilot
Pros and cons
Pros
- Accepts pets across 8 weeks - no upper limit with no upper age cap
- Support across email, phone and help centre including phone and help centre
- Monthly payments available for budgeting across the year
Cons
- Claims run through online only, which limits choice at claim time
- Operates as broker, so underwriting sits with a separate insurer
Who it suits
- Cat and dog owners who want pet focused cover rather than the broad catalogue at andsafe
- Older pet households who value open ended eligibility more than the life and health mix at die Bayerische
Who should look elsewhere
- Shoppers seeking bundled home, travel and life cover of the kind LV= provides
- Buyers wanting broader insurance types beyond pets, where andsafe covers more lines
How Purely Pets compares
8.8 vs 8.6
8.8 vs 9.48.8 vs 9.4
8.8 vs 9.4
8.8 vs 9.4
8.8 vs 8.8
8.8 vs 8.7
8.8 vs 9.08.8 vs 9.4
8.8 vs 9.3
8.8 vs 8.9
8.8 vs 8.9
8.8 vs 8.98.8 vs 9.3
- 8.8 vs 9.3
- 8.8 vs 9.3
Max Life Insurance
8.8 vs 9.3
8.8 vs 9.3
8.8 vs 9.3
8.8 vs 9.2
8.8 vs 9.28.8 vs 9.2
8.8 vs 9.2
8.8 vs 9.2
8.8 vs 9.2- 8.8 vs 9.1
8.8 vs 9.18.8 vs 9.1
8.8 vs 8.9
8.8 vs 8.9
8.8 vs 8.88.8 vs 8.8
8.8 vs 8.6
8.8 vs 8.6- 8.8 vs 8.4
- 8.8 vs 8.2
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Bao Minh
AXA BE
Bezpieczny.pl
Where Purely Pets is available
- Available
- United Kingdom
- Licence in United Kingdom
- Financial Conduct Authority (306164), checked September 29, 2026
Countries from the brand (Source, checked September 29, 2026)
Frequently asked questions
What cover does Purely Pets offer?+
Purely Pets focuses on pet cover and describes lifetime style protection for cats and dogs. Annual limits run to £15,000 per year, which helps with ongoing vet costs across policy years. Cover details and exclusions should be checked in policy documents before purchase.
Which pets can join Purely Pets?+
Eligibility spans 8 weeks - no upper limit, so young puppies and kittens can join and older pets remain eligible. That open ended approach suits households with senior animals. Health, breed and pre existing terms still apply, so review acceptance criteria closely.
Can premiums be paid monthly?+
Yes. Monthly payments are available, and the purchase model is built around monthly billing. That structure helps spread costs across the year rather than paying annually. Check whether instalment terms or fees apply before arranging cover.
How are claims made?+
Claims are handled through online, with forms and tracking provided digitally. That suits owners comfortable managing documents and updates away from paper. Keep vet invoices and clinical notes ready, as clear records help assessment and payment timelines.
How can customers get help?+
Support is available across email, phone and help centre, including phone for direct queries and email for records. A help centre covers common questions on cover, billing and claims. Contact hours and response times vary, so check current service information when arranging protection.
Who runs Purely Pets and how is it regulated?+
Purely Pets operates as broker under the trading name run by Insurance Factory Ltd. It holds authorisation under 306164 with the Financial Conduct Authority in Britain. That status means conduct rules and complaints routes apply to distribution.
Sources
- purelypetsinsurance.co.uk checked September 29, 2026
Backs: Provider type, Headquarters, Insurance types, Legal entity, Monthly payments, Support channels, Licences
“Purely Pets is a trading name of Insurance Factory Ltd”
- purelypetsinsurance.co.uk/faqs checked September 29, 2026
Backs: Age range, Pricing model
“Your pet has to be 8 weeks old at the start of cover, and there is no upper age limit.”
- purelypetsinsurance.co.uk/lifetime-pet-insurance checked September 29, 2026
Backs: Cover limit
“Lifetime cover up to £15,000”
- purelypetsinsurance.co.uk/make-a-claim checked September 29, 2026
Backs: Claims channels
“Manage your claim online”
Compiled from 4 source pages, checked September 29, 2026. We did not open an account.
Not confirmed yet: Premium from.