Compare The Market review

Updated September 28, 2026 · AssureCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Compare The Market is a comparison site rather than an insurer, which suits people who want to weigh several providers side by side instead of buying from a single underwriter. Its marketplace lists 494 brands, 332 of them licensed, and support stops at a help centre.

Key facts

Best for
Comparing many providers across personal and business lines in the same search.
Insurance types
Auto, Home, Health, Travel, Life, Income-protection, Pet, Landlord (Source, checked September 26, 2026)
Provider type
Comparison site (Source, checked September 26, 2026)
Legal entity
Compare The Market Limited (Source, checked September 26, 2026)
Headquarters
United Kingdom (Source, checked September 26, 2026)
Founded
2006 (Source, checked September 26, 2026)
Support channels
Help-centre (Source, checked September 26, 2026)
Audience
Seniors
Official website
comparethemarket.com

Business insurance

Provider type
Comparison site (Source, checked September 26, 2026)
Cover types
Public-liability, Professional-indemnity (Source, checked September 26, 2026)
Legal entity
Compare The Market Limited (Source, checked September 26, 2026)
Headquarters
United Kingdom (Source, checked September 26, 2026)
Founded
2006 (Source, checked September 26, 2026)
Support channels
Help-centre (Source, checked September 26, 2026)

Apps and profiles

Elsewhere
WikidataWikipediaLinkedInX

Pros and cons

Pros

  • A single search covers auto, home and health, with public liability and professional indemnity for business buyers in the same place.
  • Monthly payment plans run on 88.9% of the listings, so cover need not be paid upfront in a lump.
  • The median listed premium is €8.37, with a lower quartile of €2.92 and an upper quartile of €29.72.
  • It answers to the Financial Conduct Authority in the UK and the Australian Securities and Investments Commission in Australia, which lists it under licence 422926.

Cons

  • As a comparison site (comparison site) it underwrites nothing, so the policy you accept sits with whichever provider wrote the quote.
  • Support runs on a help centre alone, so questions about a live policy go to the insurer that issued it.
  • Business cover stops at public liability and professional indemnity, with no property, cyber or employers liability lines in the mix.
Compare The Market

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Scored 8.7 / 10 by AssureCue.

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Who it suits

  • People comparing personal lines who want many insurers priced against each other rather than a single quote.
  • Seniors, listed as the site's audience: seniors.
  • Businesses needing public liability and professional indemnity quotes gathered alongside personal ones: public liability and professional indemnity.

Who should look elsewhere

  • Anyone who wants cover and claims from a single insurer rather than a marketplace: Good Sam Insurance Agency issues auto, home and renters itself.
  • Buyers wanting a specialist to hold the policy for their home or rental property: Hiscox UK covers home, renters and landlord.
  • Travellers chasing gadget and travel cover together: EuroAsia Insurance lists auto, home and travel, a narrower set of lines than the marketplace.

How Compare The Market compares

Where Compare The Market is available

Available
Australia, United Kingdom
Licence in United Kingdom
Financial Conduct Authority, checked September 26, 2026
Licence in Australia
Australian Securities and Investments Commission (422926), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

Is Compare The Market an insurer?+

No, it is a comparison site: comparison site. It gathers quotes from 494 brands, 332 of them licensed, and passes you to the provider whose offer you choose. Premiums and documents then sit with that insurer, so check their terms and regulatory status before you accept a quote.

What do policies cost across the site?+

Listed premiums vary by line: the median is €8.37, a lower quartile sits at €2.92 and an upper quartile at €29.72, with extremes from €0 to €3,431.08. Treat those as signals, since your quote follows your own details.

Can I pay monthly instead of upfront?+

Usually. Monthly plans appear on 88.9% of the listings, making a monthly model the most common here. Whether a quote can be spread across the year is confirmed on the offer from the provider, not by the site.

Which kinds of cover can I compare?+

You can compare auto, home and health without leaving the platform, moving between car, home, health, travel, life, income protection, pet and landlord quotes in the same search. Business buyers can add public liability and professional indemnity to that mix.

Who regulates the site?+

In the UK the regulator is the Financial Conduct Authority. In Australia it is the Australian Securities and Investments Commission, which lists the site under licence 422926. As a comparison site (comparison site) it is not a risk carrier, so that licence covers how it operates rather than any cover you buy.

Who is the site aimed at?+

The stated audience is seniors. The site has traded as Compare The Market Limited since 2006 with its head office in Britain, so it is a long standing name. Quotes are aimed at households more than specialist commercial risks.

How do I get help with a policy?+

Self service is the route: support runs on help centre. Because the site is a comparison site (comparison site) and does not issue the cover, anything about a live policy, a claim or a document is handled by the insurer named on the policy rather than by the site.

What business cover is available?+

The available business lines are public liability and professional indemnity. Property, cyber and employers liability quoting does not appear in the mix, so firms wanting those would go to a specialist provider such as Hiscox UK, which lists home, renters and landlord, or to a broker.

Sources

Compiled from 5 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: Premium from, Monthly payments.

Compare The Market

Compare The Market

Comparing many providers across personal and business lines in the same search.

8.7/10See alternatives

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