Go.Compare review

Updated September 28, 2026 · AssureCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Go.Compare is a comparison site, so it suits people who want quotes from many providers in a single place rather than one policy. Its panel of 494 brands includes 332 licensed ones, and monthly payments run on 88.9% of the policies listed.

Key facts

Best for
Comparing personal lines from many insurer brands, all quoted on a monthly payment model.
Insurance types
Auto, Home, Life, Travel, Pet, Breakdown (Source, checked September 26, 2026)
Provider type
Comparison site (Source, checked September 26, 2026)
Legal entity
GOCOMPARE.COM LIMITED (Source, checked September 26, 2026)
Headquarters
United Kingdom (Source, checked September 26, 2026)
Founded
2006 (Source, checked September 26, 2026)
Official website
gocompare.com

Apps and profiles

Elsewhere
WikidataWikipediaXwikidata.org

Pros and cons

Pros

  • Quotes from 494 brands, with 332 of them licensed providers
  • A single place to compare auto, home and life cover across personal lines
  • Monthly payments offered on 88.9% of the policies listed
  • Median quoted price of €8.37 across the policies on the site

Cons

  • Go.Compare is a comparison site, so the cover rests with the insurer you pick rather than with the site
  • Quoted prices run from €0 to €3,431.08 across the panel
Go.Compare

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Scored 8.9 / 10 by AssureCue.

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Who it suits

  • People who want the same monthly payment model across every line they insure
  • Households insuring more than one line, with auto, home and life cover quoted together
  • Seniors and people newly settled in the UK, both strong at 68.2% and 44.8%

Who should look elsewhere

  • Anyone who wants cover underwritten by a single named insurer, who should look at Hiscox UK
  • Buyers with one specialist line who want a wider set of lines, where Good Sam Insurance Agency has more
  • People after gadget cover from a single insurer, where Euroasia Insurance lists that line

How your money is protected

Go.Compare is a comparison site that sits between the buyer and the insurers. It gathers quotes from 494 brands, 332 of which are licensed, and the Financial Conduct Authority (FCA) is the regulator named for the UK market. Cover begins with the insurer you pick, and the monthly model spreads the premium into instalments.

The company behind it

Go.Compare is run by GOCOMPARE.COM LIMITED, a company registered and based in the United Kingdom. It was founded in 2006, which places it among the longer established comparison names serving UK buyers. Its own role is comparison rather than underwriting, so the legal entity behind the site is separate from the party that carries the risk on a policy.

How Go.Compare compares

Where Go.Compare is available

Available
United Kingdom
Licence in United Kingdom
Financial Conduct Authority (FCA), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

Is Go.Compare an insurer or a broker?+

It is a comparison site. It gathers quotes from 494 brands, 332 of them licensed, and passes you to the provider you select. The policy is then issued by that provider rather than by Go.Compare.

How much do policies on Go.Compare cost?+

Quoted prices sit low overall, with a median of €8.37 across the policies listed. The spread is wide, from €0 to €3,431.08, so the figure depends on your line and details.

Can I pay monthly rather than in a single payment?+

Yes. Monthly payments are the standard model here, and 88.9% of listed policies offer them. The remaining 11.1% sit outside that model, so a monthly plan is easy to find on most lines.

Which kinds of insurance can I compare?+

The panel spans auto, home and life cover, so car, home, life, travel, pet and breakdown can all be quoted in the same place. That makes it useful for households insuring several lines at once and weighing the cost of each.

Who regulates this market?+

The Financial Conduct Authority (FCA) is the regulator named for the UK market Go.Compare serves. The site is a comparison site by nature, so the insurer behind any quote you select is the party that carries the risk on that policy.

How many providers do I get to choose from?+

The panel covers 494 brands, of which 332 are licensed, with 6 partners attached to the service. Insurers make up 42.4% of the listings and brokers 37.2%, with other comparison sites making up the rest.

Can I reach someone for help?+

Several routes are open, with phone the most common at 90.9%. Email and a help centre both sit at 74.9% and 76.4%, and chat is available on 40.3% of listings. Help covers both the quote and the policy.

Who is the site aimed at?+

Seniors form a large part of the audience, appearing in 68.2% of the market. People moving to the UK are also well covered at 44.8%, so both expat and senior audiences sit above the level seen across the wider market.

Do prices differ much between lines?+

Car quotes on the site have a median of €8.72, while breakdown cover sits higher at €23.33 and pet cover at €8.88. The line you pick moves the figure more than anything else.

Sources

  • en.wikipedia.org/wiki/Go.Compare checked September 26, 2026

    Backs: Provider type, Founded, Headquarters, Insurance types, Licences

    “GoCompare.com Limited, trading as Go.Compare, is a financial services comparison company based in Cardiff, Wales.”

  • find-and-update.company-information.service.gov.uk/compan... checked September 26, 2026

    Backs: Legal entity

    “GOCOMPARE.COM LIMITED - Company number 05799376 - Registered office address Suite 2a Hodge House, 114-116 St Mary Street, Cardiff, Wales, CF10 1DY - Company status Active”

Compiled from 2 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: Premium from, Monthly payments.

Go.Compare

Go.Compare

Comparing personal lines from many insurer brands, all quoted on a monthly payment model.

8.9/10See alternatives

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