Updated September 28, 2026 · AssureCue Editorial Team
Aviva vs Insify.fr
What sets them apart
| Compare |  Aviva |  Insify.fr |
|---|---|---|
| Provider type | Insurer | Broker |
| Cover types | Employers liability, Professional indemnity, Public liability | Professional indemnity, Property |
| Premium from | £5 | €11 |
| Industries | vehicles, vans, rental property | independents and small businesses, food, retail, home |
Same on both: Monthly payments (Yes).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Aviva scores higher overall: 9.4 vs 8.8.
- Cover types: only Aviva offers Employers liability, Public liability.
- Cover types: only Insify.fr offers Property.
Our verdict on each
Aviva
Aviva suits people who want one regulated insurer for the whole family, from car and home to life and critical illness cover. Life premiums start at £5 a month, a low entry point, and the account is overseen by the Financial Conduct Authority and the Prudential Regulation Authority.
Insify.fr
Insify.fr is a straightforward broker for independents and small businesses that need professional indemnity cover without a long contract. Premiums start at €11, and the same account also carries property cover, with food, retail and home businesses the stated audience and both lines arranged in one place.
Score breakdown
| Area | Aviva | Insify.fr |
|---|---|---|
| Cost | 9.1Life premiums start at £5, below the site median of €8.37, and monthly payments are available. | 9.1Starting premium is €11, ranking 9 of 14 on price, so it sits mid field rather than at the lowest entry point. |
| Offer | 9.4Higher | 8.4 |
| Trust | 9.6Higher | 8.7 |
Where they rank in our lists
| Ranking | Aviva | Insify.fr |
|---|---|---|
| Business insurance | 36 of 150 | 22 of 150 |
| Professional indemnity and liability insurance | 12 of 38 | 7 of 38 |
Availability and regulation
| Country | Aviva | Insify.fr |
|---|---|---|
| United Kingdom | Financial Conduct Authority 308139 | Not confirmed |
Additional countries for Aviva: 1. Additional countries for Insify.fr: 1.
Side by side, item by item
| Cover types | Aviva | Insify.fr |
|---|---|---|
| Public liability | Yes | No |
| Professional indemnity | Yes | Yes |
| Employers liability | Yes | No |
| Property | No | Yes |
Where these facts come from
Aviva
- aviva.co.uk: 8 facts, checked September 26, 2026
Insify.fr
- insify.fr: 5 facts, checked September 26, 2026
Every fact side by side
| Fact | Aviva | Insify.fr |
|---|---|---|
| Legal entity | Aviva plc | Not confirmed |
| Headquarters | United Kingdom | Not confirmed |
| Support channels | Phone, Chat, Help centre | Not confirmed |
Pros and cons
Aviva
Pros
- One insurer covers auto, home and renters
- Life premiums start at £5, under the site median of €8.37
- Aviva is an insurer, so it carries the risk itself
Cons
- £5 is an entry figure on life cover
- monthly lists monthly as the only model
- Support runs on phone, chat and help centre only
Insify.fr
Pros
- Indemnity and property arranged together, professional indemnity and property, so one request covers both sides of the business.
- Monthly payments are available, so the premium can be spread rather than paid in a single sum.
- Aimed squarely at small operators, from independents to food, retail and home businesses, with everything arranged through one broker, broker.
Cons
- Insify.fr is a broker rather than the carrier of the risk, broker, so the policy terms sit with the insurer behind it.
- On starting premium it ranks 9 of 14 brands, so the entry price is a middle of the field one.
Who each suits
Aviva
Who it suits
- Families wanting car, home, renters, landlord, life, health, travel, pet, van and breakdown cover from one regulated insurer
- Older policyholders looking for life cover from an insurer listing seniors as an audience
- Landlords and vehicle businesses needing employers liability, professional indemnity and public liability
Who should look elsewhere
- Anyone wanting annual billing, since monthly lists monthly as the only model
- Readers wanting motorcycle or dental cover, neither of which appears in auto, home and renters
- Businesses needing cyber or property cover, as employers liability, professional indemnity and public liability covers only three lines
Insify.fr
Who it suits
- Freelancers and independents taking out their first professional indemnity policy.
- Small food, retail and home based businesses that want indemnity and property in one application.
- Owners who prefer spreading the cost, since monthly payments are available.
Who should look elsewhere
- Hiscox UK, if you would rather hold the policy with the insurer itself: it is an insurer, insurer.
- EuroAsia Insurance, also an insurer, insurer, for a direct insurer relationship instead of a broker.
- WeddingPlan Insurance, whose business cover is public liability only, public liability, which does not answer a professional indemnity need.
Current offers
Aviva
Current offer
Bonus
Amazon.co.uk gift card reward for Life Insurance Plan: Amazon.co.uk gift card worth GBP 50 to GBP 200
Apply for a Life Insurance Plan by 9 November 2026; claim after paying six monthly premiums; max one reward per person and per policy; GBP 50 for monthly premium GBP 5-9.99, GBP 80 for GBP 10-19.99, GBP 140 for GBP 20-29.99, GBP 200 for GBP 30 or more; limited time offer, restrictions apply, may be withdrawn
Source, checked September 26, 2026
First period offer
Free life insurance when buying a home: up to 90 days free life insurance
Applies when buying a home; terms apply, see policy conditions for full details
Source, checked September 26, 2026
Country by country
| Country | Aviva | Insify.fr |
|---|---|---|
| France | No | Yes |
| United Kingdom | Yes | No |
Questions about each
Aviva
How much does Aviva cost as a starting point?+
Life insurance premiums start at £5. That figure sits below the site median of €8.37, where the market runs from €2.92 to €29.72. Motor, home and health cover are quoted separately rather than from this headline number.
Can I pay Aviva premiums monthly?+
Monthly payments are available and monthly lists monthly as the arrangement. That is the only model on record, so readers who prefer to settle a policy in one payment each year will not find that option here. Instalments can make a policy easier to start, though the total paid over the term is worth checking.
Insify.fr
How much does professional indemnity cost through Insify.fr?+
Premiums start at €11, and that figure applies to the professional indemnity policy Insify.fr arranges. The final price follows the business, the work it does and the level of cover chosen. For scale, starting premiums across the site run from €2.92 to €29.72.
Can I pay monthly rather than in one payment?+
Monthly payments are available, and that is the practical difference this broker offers for a business with uneven cash flow. The lines on the policy are professional indemnity and property. Insify.fr is a broker, broker, rather than the insurer itself.
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