Updated September 29, 2026 · AssureCue Editorial Team
Lassie vs Odie Pet Insurance
What sets them apart
| Compare |  Lassie |  Odie Pet Insurance |
|---|---|---|
| Excess from | €0 | $100 to $1,000 |
| Cover limit | 160 000 SEK per year (Gold veterinary care insurance) | $40,000 annual limit |
| Claims channels | App, Email, Direct settlement | Online |
| Age range | from 6 weeks, no upper age limit | 7 weeks - no max |
| Premium from | Not confirmed | $28 |
Same on both: Insurance types (Pet), Provider type (Broker), Monthly payments (Yes).
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Key differences
- Lassie scores higher overall: 8.9 vs 8.8.
- Lassie is available in 2 more countries.
- Claims channels: only Lassie offers App, Email, Direct settlement.
- Claims channels: only Odie Pet Insurance offers Online.
Our verdict on each
Lassie
Lassie is a Swedish pet cover broker rather than an insurer, so claims are handled by the insurer behind each policy. It suits owners who pay monthly and cover pets whose age runs from 6 weeks, no upper age limit, with the pet ranking median starting price of €8.88 as the market yardstick.
Odie Pet Insurance
Odie Pet Insurance suits pet owners in US who want monthly billing with online claims and broad support. Premiums list as $28 with eligibility spanning 7 weeks - no max, which helps owners of young and older pets plan vet costs with care.
Score breakdown
| Area | Lassie | Odie Pet Insurance |
|---|---|---|
| Cost | 9.4HigherExcess starts at €0 and monthly payments are available, with pet ranking median starting price of €8.88. | 8.8Premiums list as $28 with billing through monthly |
| Offer | 9.0Higher | 8.7Pet protection with cover of $40,000 annual limit and claims via online |
| Trust | 8.4 | 8.8HigherSet up as broker under Odie Pet Insurance Marketing, Inc. in US |
Availability and regulation
| Country | Lassie | Odie Pet Insurance |
|---|---|---|
| Germany | Not confirmed | |
| Sweden | Finansinspektionen 58940 | Not confirmed |
Additional countries for Lassie: 3. Additional countries for Odie Pet Insurance: 1.
Positions in our rankings
| Ranking | Lassie | Odie Pet Insurance |
|---|---|---|
| Pet insurance | 110 of 167 | 130 of 167 |
Every fact side by side
| Fact | Lassie | Odie Pet Insurance |
|---|---|---|
| Pricing model | Monthly | Monthly |
| Legal entity | Lassie AB | Odie Pet Insurance Marketing, Inc. |
| Headquarters | Sweden | United States |
| Founded | 2020 | Not confirmed |
| Support channels | Email, Chat, Phone, Help centre | Email, Chat, Phone, Help centre |
Where each stands against the rest
| Fact | Lassie | Odie Pet Insurance | Median |
|---|---|---|---|
| Premium from | Not confirmed | $28above the median | $16.09 |
Median across 61 listed insurance providers.
Pros and cons
Lassie
Pros
- Cover starts from 6 weeks, no upper age limit, so a young pet can be insured early and an older pet stays eligible as it ages.
- Claims run through app, email and direct settlement, and direct settlement lets the vet bill the insurer rather than the owner paying and claiming later.
- The Gold veterinary care level sets a yearly treatment ceiling of 160 000 SEK per year (Gold veterinary care insurance).
Cons
- Pet cover is the only line in pet, so any other policy needs a separate provider.
- Lassie is a broker, so claims are settled by the insurer behind the policy rather than by Lassie.
- Monthly is the only payment model in monthly, so an annual payment option is not offered.
Odie Pet Insurance
Pros
- Monthly billing through monthly with monthly payments available for easier budgeting
- Broad eligibility with an age span of 7 weeks - no max for young and older pets
- Annual cover of $40,000 annual limit for eligible vet bills
Cons
- Claims run through online only, so you handle the process online
- Cover centres on pet, so turf beyond pet needs is limited
Who each suits
Lassie
Who it suits
- Pet owners who would rather settle the cost each month than pay for a full period up front.
- Owners of puppies and older pets, since cover starts from 6 weeks, no upper age limit and pets stay eligible as they age.
- People comfortable with a broker placing the policy, as Lassie is a broker and does not write the cover itself.
Who should look elsewhere
- Households wanting pet cover next to home, auto or renters cover, since Good Sam Insurance Agency lists those lines in auto, home and renters.
- Owners who want dental or motorcycle cover compared alongside pet, since ComparaJa lists those lines in auto, life and health.
Odie Pet Insurance
Who it suits
- Pet owners who want dedicated pet cover with monthly billing
- Owners of older pets seeking eligibility without a stated upper cutoff
Who should look elsewhere
- Owners wanting bundled home or life cover may prefer LV= for wider auto, home and pet
- Shoppers wanting very low entry premiums may compare andsafe at €3.63
Current offers
Lassie
Current offer
Discount code
50% off for puppies and kittens for 6 months: 50% discount for 6 months
All puppies and kittens under six months of age get 50% off their veterinary care insurance for the first six months
Source, checked September 26, 2026
Bonus
Tractive GPS and health tracker for 0 kr: 0 SEK (normal price up to 799 kr)
Requires a Tractive subscription from 90 kr/month with a one-year commitment paid annually
Source, checked September 26, 2026
Discount code
Multi-pet discount up to 20%: Up to 20% off
10% for two pets, 15% for three pets, 20% for four or more
Source, checked September 26, 2026
Bonus
Up to 500 kr yearly points discount: Up to 500 SEK per dog, 250 SEK per cat
Points from courses and health tasks in the app convert into a discount on the pet insurance for one insurance year
Source, checked September 26, 2026
Country by country
| Country | Lassie | Odie Pet Insurance |
|---|---|---|
| France | Yes | No |
| Germany | Yes | No |
| Sweden | Yes | No |
| United States | No | Yes |
Questions about each
Lassie
What does pet cover cost with Lassie?+
The excess starts at €0 on dog health insurance. Across the pet ranking the median starting price is €8.88, with the upper quartile reaching €32.43. Cost therefore moves with breed, age and the cover level chosen.
Is Lassie an insurer or a broker?+
Lassie is a broker, so it places cover with insurers rather than carrying the risk itself. The insurer named on the policy is the party that settles the claim, while Lassie handles the arrangement around it.
Odie Pet Insurance
What premium does Odie Pet Insurance list+
Premiums for the illness and injury plan list as $28. Billing runs through monthly, and monthly payments are available. Check the plan details for what affects the final quote for your pet.
How much annual cover is available+
Cover lists as $40,000 annual limit. That annual limit frames how much you can claim for eligible vet bills during the policy year. Review exclusions and conditions in the wording before you rely on the headline limit.