Updated October 17, 2026 · AssureCue Editorial Team
10Life vs Max Life Insurance
Max Life Insurance
Higher score in this comparison
10Life
10Life vs Max Life Insurance: the differences
| Compare | 10LifeReviewSee alternativesSee alternatives | Max Life InsuranceReviewVisitVisit |
|---|---|---|
| Insurance types | Travel, Home, Health, Critical illness, LifeCovers more | Life, Health, Critical illness |
| Provider type | Comparison site | Insurer |
| Claims channels | Independent claims team, Phone, Email, Whatsapp | Online portal, Email, Whatsapp, Branch |
| Premium from | Not confirmed | ₹461 |
| Monthly payments | Not confirmed | Yes |
| Cover limit | Not confirmed | Rs 5 crore sum assured |
| Age range | Not confirmed | 18 years and above |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Max Life Insurance scores higher overall: 9.3 vs 8.7.
- Founded is lower at Max Life Insurance: 2000 vs 2017.
- Insurance types: only 10Life offers Travel, Home.
- Claims channels: only 10Life offers Independent claims team, Phone.
- Claims channels: only Max Life Insurance offers Online portal, Branch.
- Support channels: only 10Life offers Chat.
- Audience: only Max Life Insurance offers Seniors.
Our verdict on each
10Life
10Life is a comparison site, not an insurer, so it suits expats in Hong Kong who want to see travel, health, critical illness, life and home quotes side by side. It has traded since 2017 under an Insurance Authority licence, and claims go through an independent team.
Max Life Insurance
Axis Max Life Insurance Limited is the name now used for Max Life Insurance Company, and the company identifies Max Financial Services and Axis Bank as its joint-venture partners. It describes its offering as protection and long-term savings life insurance, distributed through agency and third-party channels. These details explain the insurer’s stated identity and product...
Score breakdown
| Area | 10Life | Max Life Insurance |
|---|---|---|
| Cost | Not confirmed | 9.2 |
| Offer | 9.6Higher | 9.2 |
| Trust | 8.2 | 9.3Higher |
How they place
| Ranking | 10Life | Max Life Insurance |
|---|---|---|
| Life insurance | 217 of 263 | 8 of 263 |
| Health insurance | 174 of 216 | 10 of 216 |
| Critical illness cover | 58 of 65 | 1 of 65 |
Every fact side by side
| Fact | 10Life | Max Life Insurance |
|---|---|---|
| Audience | Expats | Expats, SeniorsCovers more |
| Pricing model | Not confirmed | Monthly |
| Legal entity | 10Life Financial Limited | Axis Max Life Insurance Limited (formerly Max Life Insurance Company Limited) |
| Headquarters | Hong Kong | India |
| Founded | 2017 | 2000Lower |
| Support channels | Email, Chat, Phone, Help centreCovers more | Email, Phone, Help centre |
Where each stands against the rest
| Fact | 10Life | Max Life Insurance | Median |
|---|---|---|---|
| Premium from | Not confirmed | ₹461below the median | ₹490 |
Median across 8 listed insurance providers.
Pros and cons
10Life
Pros
- One place to see quotes across travel, home and health, which runs from travel and home to health, critical illness and life.
- Claims are handled by an independent claims team, reachable on independent claims team, phone and email.
- Help runs on email, chat and phone, so a question can go by phone, chat, email or the help centre.
Cons
- As a comparison site rather than an insurer, the policy sits with the provider whose quote you take, which adds a step between you and the cover.
- Cover stops at the lines in travel, home and health, which leaves out auto, pet, motorcycle and landlord policies.
- Claims contact is narrower than general support, since independent claims team, phone and email does not include everything on email, chat and phone.
Max Life Insurance
Pros
- The company’s about page clearly links the current Axis Max Life Insurance Limited name with the former Max Life Insurance Company name.
- The provider describes both protection and long-term savings life insurance, with agency and third-party distribution channels.
Cons
- The offer is built around the Indian market
- Some reviewers raise concerns about how policies are handled after purchase
Who each suits
10Life
Who it suits
- People who have just moved to Hong Kong, since the stated audience is expats.
- Households shopping across more than one line, with travel, home, health, critical illness and life all listed under travel, home and health.
- Buyers who prefer to see providers side by side before deciding, which is what a comparison site is set up to do.
Who should look elsewhere
- Motor, landlord and home emergency cover seekers: Hiscox UK writes home, renters and landlord, none of which appear in travel, home and health.
- Pet and motorcycle cover seekers: Good Sam Insurance Agency lists auto, home and renters, a wider range than travel, home and health.
- Gadget and car cover seekers: EuroAsia Insurance sells auto, home and travel, while auto and gadget sit outside travel, home and health.
Max Life Insurance
Who it suits
- People in India comparing life insurers by company identity and the provider’s stated protection and long-term savings product scope.
Who should look elsewhere
- Adults under eighteen
- People wanting a single policy type rather than life, health and critical illness cover
Current offers
10Life
Current offer
Discount code
Annual travel insurance discount promoted on homepage: 45% off
Homepage hero banner link slug homebanner_annual_travel_45off links to /products/travel
Source, checked September 26, 2026
Discount code
Single-trip travel insurance discount promoted on homepage: 50% off
Homepage hero banner link slug homebanner_single_travel_50off links to /products/travel
Source, checked September 26, 2026
Max Life Insurance
Current offer
Discount code
Up to 15% Discount on 1 Cr Term Plan: 15% (Rs 1 Cr term plan at Rs 595/Month, reduced from Rs 700)
Prices valid till 30th September 2026; Axis Max Life Smart Term Plan Plus (UIN 104N132V01)
Source, checked September 26, 2026
Discount code
Female Life Discount on Smart Term Plan Plus: 15% flat discount on premium
Applicable throughout the premium payment term for female life insured
Source, checked September 26, 2026
Discount code
0% GST on term insurance plans bought online: 0% GST (18% shown struck through)
On term plans purchased online; 18% GST shown struck through on the product page
Source, checked September 26, 2026
Country by country
| Country | 10Life | Max Life Insurance |
|---|---|---|
| Hong Kong | Yes | No |
| India | No | Yes |
Questions about each
10Life
Is 10Life an insurer or a broker?+
It is a comparison site, and the legal entity behind it is 10Life Financial Limited. The policies come from partner providers rather than from 10Life itself, so the contract you sign is with whichever provider's quote you accept.
Who is 10Life built for?+
The stated audience is expats, people who have moved to Hong Kong and need cover arranged in their new market. Being based in Hong Kong keeps the quotes, the wording and the support in the same place the customer lives.
Max Life Insurance
What is the current company name associated with Max Life Insurance?+
The provider identifies Axis Max Life Insurance Limited as formerly known as Max Life Insurance Company Ltd.
Which customers does the insurer target?+
The insurer targets expatriates and older customers, alongside people of working age who want life and health protection. Adults from eighteen upward are the intended group for its products. The mix of audiences means the range covers several stages of life, from working years through to later life, with options that can be combined as needs change over time.
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Related by the facts
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10Life